For a while, every advertiser has been receiving notifications in Google Ads account to accept Google’s recommendations in order to optimize the campaign, reach better results, and grow business. Google Recommendations can be found at the top of the menu on the left side of the interface (Fig.1). Recommendations can also be found in Notifications…
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Google Ads recently introduced one more novelty or, if you ask me and my colleagues in this line of work, aggravating feature. Prior to this change, Google Ads made it possible to track which search term results in a click on an ad. In the Search Terms Report, each keyword resulting in a click…
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“Should I invest in the marketing, and if so, how much?” Is one of the questions (small) business owners often ask themselves. The answer to this question is far from easy, it is individual, and depends on numerous factors. In this blog post, I will analyze an example of a bad marketing investment, which was…
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